There once was a young girl who got married. On the day of her wedding her mother gave her a tea set. The daughter loved the tea set and put it up on a shelf so that it would not get broken. Shortly after the wedding her mother died.
The tea set was all the daughter had to remind her of her mother. Only on very special occasions did she take it down and look at it, but she never used it. As she grew older and had children of her own she wrapped it up and put it away to keep it safe for her own daughter’s wedding. Eventually the day of the wedding approached and the mother went to find the tea set. When she unwrapped it she was shocked to find it had a large crack in it. How had it happened? When she examined it she saw a piece of paper was inside the tea pot. She picked it up and read it. It was from her mother.
“Use this tea set every day or it will not last. Like love, it is only through use that it survives. If you do not use it then you will lose it. But if you use it every day it will last you a lifetime. Every time you use this tea set, think of how fragile love is.”
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Ken Myers is the founder of http://www.longhornleads.com/ & has learned over the years the importance of focusing on what the customer is looking for and literally serving it to them. He doesn’t try to create a need, instead he tries to satisfy the existing demand for information on products and services.