Advertisements on television and radio are classified by Godin as “interruption marketing” which interrupt the customer while they are doing something of their preference. Godin promoted the concept of “permission marketing” where the business provides something “anticipated, personal, and relevant”
The community website Squidoo is founded by Seth Godin, and it donates 5% of the profits to charity, and 50% to the lensmasters. And, Godin developed the idea for ChangeThis, a website aimed at spreading ideas through PDF files.
Godin is the author of 15 books; Tribes and Linchpin are his two best selling books.
Read below the Quotes of Seth Godin.
Marketing is a contest for people’s attention.
Being aware of your fear is smart. Overcoming it is the mark of a successful person.
I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.
Dig your well before you’re thirsty.
I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.
Being a leader gives you charisma. If you look and study the leaders who have succeeded, that’s where charisma comes from, from the leading.
I made a decision to write for my readers, not to try to find more readers for my writing.
If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.
If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.
Transferring your passion to your job is far easier than finding a job that happens to match your passion
If you can’t be remarkable, perhaps you should consider doing nothing until you can.
Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
How dare you settle for less when the world has made it so easy for you to be remarkable?
The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow
Don’t find customers for your products, find products for your customers.
Leadership is the art of giving people a platform for spreading ideas that work.
The people who are the best in the world specialize at getting really good at the questions they don’t know
You have everything you need to build something far bigger than yourself.
The media wants overnight successes . Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that’s how long it’s going to take, guys.
The easiest thing is to react. The second easiest is to respond. But the hardest thing is to initiate.
Hope without a strategy doesn’t generate leadership. Leadership comes when your hope and your optimism are matched with a concrete vision of the future and a way to get there. People won’t follow you if they don’t believe you can get to where you say you’re going.
Well, if you don’t have time to do it right, what makes you think you’ll have time to do it over?